Simplicity was created by the owner of Sophia Jane, our sister company, in 2022. Mindy Ellis, owner, noticed the demand for gender neutral baby clothing and wanted to develop a new line for her customers. She spent months designing and creating a modest + vintage children's clothing line- naming it Simplicity.
Mindy envisioned clothes for kids and babies that would appeal to many different types of styles. Combining classic with boho chic, you will see these design elements in many of our pieces.
Mindy lives in Ohio with her husband Zack and their 3 boys (Austin, Hudson & Jordan) and 1 daughter Sophia Jane. Everything is created by Mindy herself in Ohio and then carefully and ethically manufactured in China.